Mobile app development platforms, like PowWow Mobile are making it easier for technical and non-technical teams to deploy their own micro apps that optimize a specific application workflow. In recent years, the idea of "micro moments," or brief interactions where apps can capture the attention of a user and anticipate their needs in seconds have become increasingly popular. While business mobile apps are designed to help increase productivity and workflows in a number of situations, micro-apps are designed to resolve simple but critical tasks in your organization.