The second myth of enterprise application mobilization is around mobilizing only a few desktop applications. Most businesses have a few pockets of mobile solutions, creating an uneven, partially mobilized work environment. But partial mobility has drawbacks, starting with the need to carry more than one device.
Consider the sales reps that meet with prospects and customers all day. They can update a calendar or contact information on a mobile phone at the site, but to update deal status or create a tailored proposal, they have to use a Windows app back at the office or at home. When people have to change devices to do their jobs, important information is neglected and productivity falls.
Takeaway: you really want a comprehensive enterprise mobile strategy.
Things to keep in mind when planning/reviewing your mobilization plan:
- Employee-facing applications differ significantly from consumer-facing applications
- Different departments will have varying needs
- Capacity squeeze on IT – both addressing mobile development backlog as well as keeping developed app portfolio current*
How are mobile apps/mobility impacting business?
- Mobility can be used anywhere
- Helps improve customer engagement, interaction, service and experience
- Offers real-time data (collection, tracking, analysis, reporting)/dynamic access to data*
Is this something that you are facing while trying to deliver enterprise apps on mobile devices? Contact us or comment below, as we are curious to hear your thoughts.
*Gartner report: “Predicts 2015: Mobile Apps and Development” (November 26, 2014)
